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Who will you be today?

DJ Clariti wearing Electra sunglasses

ELECTRA
The Creator
as seen on DJ Clariti

Inverted technical drawing of Zain sunglasses

ZAIN
The OG

DJ Clariti wearing Anokhi sunglasses

ANOKHI
The Defiant
as seen on DJ Clariti

Inverted technical drawing of Luna sunglasses

LUNA
The Free Spirit

Inverted technical drawing of Nardi sunglasses

NARDI
The Vixen

Inverted technical drawing of Sienna sunglasses

SIENNA
The Fallen Angel

Inverted technical drawing of Bowie sunglasses

BOWIE
The Poet

Inverted technical drawing of Adaya sunglasses

ADAYA
The Dreamer

Inverted technical drawing of Kali sunglasses

KALI
The Sinner

KOI
The Maverick

MAYER
The Artist

BURNER
The Freedom Fighter
As seen on ClayLaGay

ELECTRA

Technical drawing of Electra sunglasses

The Creator

"When people don't express themselves, they die one piece at a time" - Laurie Halse Anderson

Bringing our Tribu into existence. Electra is where it all began. A bold creative who mixes classic style with a modern flair. A modern interpretation of a classic cats-eye shape from the 50’s, with flat edge finishes and something else.

DJ Clariti wearing Electra sunglasses

The true life Electra: DJ Clariti

as seen on @DJClariti

The persona behind Electra is, ‘The Creator’ and it makes sense that DJ Clariti looks so great rocking shades that embody her so well. Electra is a bold creative, mixing classic style with a modern flair. In its simplest connection, so is Clariti, she's a bold creative mixing songs, beats and sounds to create a new experience. She also makes her own music (but we will get into that later). Read the full interview on our blog.

DJ Clariti wearing Electra sunglasses

ZAIN

Technical drawing of Zain sunglasses

The O.G.

“Some people want it to happen, some wish it would happen, others make it happen.” - Michael Jordan

Like Jordan is to basketball, the OG is timeless and never forgotten, a master at his craft. Inspiring and shows anything is possible. A nod to the original 1950’s Aviator first worn by the Military aircraft pilots. The new OG is a rectangular shaped with and little more attitude.

Technical drawing of Zain sunglasses

ANOKHI

Technical drawing of Ankohi sunglasses

The Defiant One

"In the end it's our defiance that redeems us..." - Mark Rowlands

A reckless subversive, Anokhi isn’t afraid to speak up for what she believes in. Boldly resisting any limitations, some would say she is unstoppable. A twist on a traditional cats-eye with a bold sharp straight top bar. There is nothing traditional about Anokhi.

DJ Clariti wearing Anokhi sunglasses

The true life Anokhi: DJ Clariti

Whenever DJ Clariti gets on the stage, she taps into the bold, loud and proud energy that Anokhi is all about. She knows that to be confident up on stage and just in life, you need to be comfortable in yourself. So whether it’s a great pair of shades or new shoes, whatever you can do to feel confident and express yourself is a win.

DJ Clariti wearing Anokhi sunglasses

KOI

The Maverick

Independently minded and the soul sibling to Anokhi, Koi brings a cool logic to Anokhi’s fire. 

Taken from a traditional round eye shape adding a straight top flat bar for the rebellious Maverick. 

Pursuing his rebellious rights… no one can muzzle the Maverick.

BURNER

The freedom fighter

"Freedom is not given. It is taken." - Subhas Chandra Bose

Burner stands to fight oppression – to rage against all the indoctrinated bias’ that are still all to present in the world, and to give a leg up to all those less able to do so. Not for the faint of heart. Big and bold, this flat metal round silhouette finishing just short of the top bar.

The true life Burner: ClayLaGay

As seen on @ClayLaGay

A true citizen of the world, and an award-winning hairstylist, ClayLaGay epitomises the fight for freedom to express one's self, rising victorious at each attempt. Whether a dark, dirty dance floor of Berlin's underbelly or a Michelin Starred London eatery, his larger-than-life personal brand draws glances or glares from each and every passer-by.

LUNA

Technical drawing of Luna sunglasses

The Free Spirit

" I am a free spirit.. either admire me from the ground or fly with me.. but don't ever try to cage me" - Unknown

An extraordinary mind and beautiful soul, Luna approaches life with an open heart, collecting experiences and people along the way. A stripped back metal cat-eye with rolled metal temples. Intentionally minimal yet alluring, Luna is the one you can never cage.

Technical drawing of Luna sunglasses

NARDI

Technical drawing of Nardi sunglasses

The Vixen

"You dont tame a vixen, you just travel in her wake" - Lora Leigh

She is fearless, knows what she wants and more often than not she gets it. Don’t cross the Vixen. Combining eye-catching detail, with a metal cat-eye and acetate combination, Nardi won’t fade into the crowd.

MAYER

MAYER

The Artist.

Every child is an artist.
The problem is how to remain an artist once we grow up.

Pablo Picasso

The principles of true art is not to portray but to evoke.
Jerzy Kosinski

Mayer is the insatiable artist. For the child inside all of us who never stops being curious, who has an innate desire to create and through doing so, moves us all. A Metal Octagonal frame with the subtle hint of crystal coloured acetate lining the front for that final brush stroke.

SIENNA

Technical drawing of Sienna sunglasses

The Fallen Angel

"If i am an angel paint me with black wings" - Roald Dahl

An Angel cast down to earth.
Rebellious, alluring and said to encourage humans to sin. Sienna is an ultra-thin silhouette with a crystal acetate. A metal bar running across the back of the frame. Minimalistic seduction.

Technical drawing of Sienna sunglasses

BOWIE

Technical drawing of Bowie sunglasses

The Poet

For the strength of the Pack is the Wolf, and for the strength of the wolf is the pack.” - Rudyard Kipling

With the heart of a poet and the soul of a guerrilla, Bowie stands for freedom of expression in any and all of it’s forms. With a sculptured channel detail along the front, arrow feather detail along the side, Bowie is nothing but poetic.

ADAYA

Technical drawing of Adaya sunglasses

The Dreamer

"We make realities out of dreams and dreams out of realities. We are the dreamers of the dream" - Roald Dahl

Adaya visualises the destination of a better world. Knowing reality can be ugly, Adaya is always optimistic, and a dreamer of a fairer tomorrow. Adaya is a take from the traditional butterfly shape making it all her own.

Technical drawing of Adaya sunglasses

KALI

Technical drawing of Kali sunglasses

The Sinner

Every saint has a past, and every sinner has a future.
Oscar Wilde

We all can see some of ourselves in Kali… for what fun would it be if not? Ultra-Skinny silhouette, with a bold heavy acetate making a statement with nowhere to hide those sinning eyes.