Let’s rewind for a moment back to when it all started…
Over a year ago we came across DJ Clariti on Instagram and were immediately drawn to her bold, loud and proud energy. She was embodying everything we saw in Tribu. We reached out asking if she would like to rock Electra… and the rest is history.
The persona behind Electra is, ‘The Creator’ and it makes sense that Clariti looks so great rocking shades that embody her so well. Electra is a bold creative, mixing classic style with a modern flair. In its simplest connection, so is Clariti, she's a bold creative mixing songs, beats and sounds to create a new experience. She also makes her own music (but we will get into that later).
We decided to dive deeper into our friendship with Clariti and hear more about how she came to be the vibrant, creative DJ she is today.
For as long as she can remember Clariti has been performing - her childhood was filled with singing and dancing. At 18 she started doing gigs for income and realised that she could make it a career and so it began.
But she’s a DJ right?... Right.
Initially she jumped on the turntables to help rest her voice and pick up a few extra events here and there. After discovering she had thyroid cancer in 2018, Clariti had a surgery which removed the cancer but also damaged her voice. With some experience already under her metaphorical belt she jumped straight into DJ’ing and has since grown to become the DJ Clariti we know and love.
During our chat we asked Clariti some deep and slightly existential questions as we got to know her a little better.
What do you think it means to be a creator?
“Being a creator isn’t something you can choose, it’s a part of who you are. To be able to bring things into the world and share them with others is the most rewarding thing.
For most creators it isn’t an easy path, it’s difficult, you have to sacrifice and you face outsiders judging your decisions. But for a true creator, all of those challenges are worth it to be able to create and share with the world.”
What do you love most about what you do?
“It’s all in the performance. Stepping out on the stage is a form of escapism, I become so immersed in what I’m doing that everything else just fades away. It’s just you and this crowd of people listening, watching and feeling.”
How important is a support system, friends and a ‘tribe’ to you personally and professionally?
“‘A strong support system is everything. I’m fortunate that my family has always backed me 100%, whether it was driving me to performances and practices as a child or being there for me when I was sick.
Finding your ‘tribe’ isn’t always easy, but it’s always worth it. Like attracts like. So if you’re putting your time and energy into things that will make you happy and make you grow, others will see that and be drawn to it.
It’s also been great to work alongside an amazing management team. Having a crew of people that will back you makes all the difference whether it’s professionally or personally.”
How has the Clariti brand evolved over the years?
“I started out just using social media to show off some of my work, I just managed myself, created a logo from scratch and uploaded videos.
Within the year I was playing at the biggest venue in Queensland and was invited to be part of their resident team. From there I was able to play more often and connect with others.
A year after that Catch Management reached out and now with a great team supporting me I can focus on what I do and doing it well.”
What inspires you?
“Other people's success. It’s easy to get caught up in comparing yourself with others but if you switch your mindset to see those ahead of you as inspiration not competition you’ll be all the better for it.
I get excited seeing other people reach their goals and follow artists doing great things. That’s where I draw most of my inspiration.”
How important is individuality and confidence to you personally and professionally?
“Getting up on that stage I get to tap into another part of who I am. I get to be loud and energetic and the crowd just feeds into that.
To be that confident person up on stage and just in life you need to be comfortable in yourself. I’m also a firm believer that one small factor can make or break how you feel about yourself.
If the top you're wearing is slightly itchy you’re going to focus on feeling uncomfortable but if you have a banging new outfit that makes you feel great, others will see that energy. Whether it’s a great pair of shades or new shoes, whatever you can do to make you feel confident and express yourself is a win.”
What’s next for DJ Clariti?
“I’d love to start producing more of my own music and being able to share that with everyone. I’m also ready to just push all the boundaries and take every opportunity. Whether that’s playing a festival or getting on a plane to head out of Australia for a performance. The more the better”
Check out DJ Clariti on socials @djclariti or her website.